Turning Content Into Clients With Post Engagement Ads
Screenshot from Ad account with an ongoing Post Engagement Campaign running showing over 4x return last month during a non-launch month… this is just an ongoing source of revenue delivering a profitable return on investment!
If you’re just starting out with Facebook ads and want an easy-to-implement, low-cost way to grow your audience, “prime” your ad account AND promote your offers… let me introduce you to your new best friend - Post Engagement Campaigns!
This ad type is often overlooked by business owners and entrepreneurs who are just diving into Facebook ads… but when used strategically, Post Engagement ads have the potential to be one of the most powerful tools in your digital marketing toolkit.
Let’s take a deeper look at why Post Engagement campaigns matter and how to use them effectively…
First off… what are Post Engagement ads?
Post Engagement ads (NOT TO BE CONFUSED WITH “Boosted Posts”) are Facebook ads designed to increase engagements such as likes, comments, clicks, shares, and saves on a specific piece of content.
But here’s the thing…
These campaigns are not just about vanity metrics. When done right, they help you:
Grow your audience
Spread awareness about your offers
Build powerful social proof
Generate ROI
And here’s my favorite part: they can be set up using content you’ve already created for your page!
What is it about Post Engagement ads that makes them so effective?
They Warm Up Cold Audiences Gently
Post Engagement ads are perfect for people who are just discovering your brand. Instead of hitting them with a hard sell, you’re showing up with helpful, inspiring, or educational content that introduces your brand, builds trust and encourages micro-engagements which open the pathway to the next stage of your funnel.
This is a huge deal if you’re in the early stages of growing your audience or utilizing a low marketing budget.
2. They Build Social Proof (on Autopilot)
Ever notice how a post with tons of likes and comments instantly feels more trustworthy?
That’s social proof in action.
When your ad starts collecting engagement, Facebook displays those likes, shares, comments, etc. anytime the post appears in someone’s feed. And as engagement increases, so does your credibility.
AND - my favorite part… When you turn one of your organic page posts into an ad, all the engagement carries over to the original post on your page. That means more visibility, more interaction, and more trust.
3. Get further reach on your offer posts for a lower cost.
When we have something new to offer (lead magnet, workshop, course, etc) - we often post about it on our social media pages. Unfortunately, especially when starting out, simply putting up an organic post isn’t likely to garner much attention.
However, when you create a Post Engagement campaign and utilize your existing page posts to deliver that ad to the newsfeeds of targeted audiences, you can create a ton of engagement, conversions and even positive ROI without all the work and expense of a dedicated conversion campaign.
Of course, in order for this to work, your post needs to be carefully thought out and created in a manner that appeals to your target audience.
You’re not just running an ad… you’re amplifying an already existing, effective message.
4. They’re Budget-Friendly and Fairly Forgiving
Post Engagement ads are one of the most affordable types of Facebook ads to run. Even with a budget of $3–$5/day, you can start reaching hundreds (sometimes thousands) of potential ideal clients and building awareness, targetable audiences and social proof on your page
It’s a great way to dip your toe into the world of paid ads without having to navigate the intricacies and increased competition of conversion campaigns.
Now that you know what Post Engagement ads are and why they’re such an effective tool in your marketing toolbox… Here’s where things get really exciting:
If you’ve been posting on your social media already… you already HAVE your ads built!
When deciding which posts to promote, consider the following:
Does this post showcase my expertise, offer, or transformation?
Did this post get decent organic engagement?
Is this post promoting something that I want to gain additional traffic for?
Could it spark curiosity, connection, or conversation?
Is there a strong hook and a clear message of value?
If the answer is yes… turn it into a Post Engagement ad!
You see, you don’t need a massive budget or complicated funnel to start marketing your business effectively. Post Engagement ads let you amplify the content you’ve already created, warm up your audience, showcase your offers, and build trust through social proof.
It’s one of the easiest (and most underrated) ways to turn content into clients.
So if you’re wondering where to start with Facebook ads… THIS IS IT.